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This article definitely speaks for a lot of consumers who have the same confusion. As someone who does grocery shopping on a daily basis, I never really understand what those BIG labels on food products mean, and why exactly am I paying that much more for a “organic” product. For the most part, a lot of these label, nutrition information and claims are not as useful as it seems. According to Sarah E. Colby’s article Nutrition Marketing on Food Label , people with “higher levels of healthful eating behaviors, self-efficacy, beliefs in diet–disease linkage, and weight loss goals” are more likely to use label than the majority of the consumers who lack the knowledge and skills to correctly interpret food labels (p. 93). To my understandings, the initiative of having more and more food labels and nutrition content claims was to have an information other there available for you to make healthy decisions of what you eat. Yet, food labels has become more like a marketing strategy than wha...

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